I started my fitness journey a year and half ago and never felt stronger. The success I have found has been using the Ladder app and being part of team Forged. I look forward working out every day on this platform and as a value add, I isolated 4 quick wins for the website. See below for the breakdown!

1) This is great use of the announcement bar. The CTA is easily seen, but let’s make it apparent that it is clickable by styling it like a standard text link. Add that underline so that users will know that it is interactive. Also experiment with other language that can help drive conversions like “Start Free Trial”.

2) Try to keep key interaction button separated to reduce the risk of misclicks. Having two heavily trafficked buttons too close to each other can increase user frustrations.

3) Let’s move the hero image above the hero text. Test to see if users respond more to seeing the image first rather than the text messaging.

4) Make sure that your CTA buttons are full-width on mobile to ensure that they are easily clickable. Also add your shipping incentive to entice users to click and purchase.